Why you shouldn't choose ideas based on "likes and dislikes" or "majority vote."
Copywriter's Thinking Method: "100-Idea Thinking." As the name suggests, it's all about generating a massive volume of ideas. That's it. In the final installment, we'll teach you how to reliably pick the "good ideas" from the long list you've created.
Yukio Hashiguchi
100-Idea Thinking: Eliminate "I can't write," "I can't think of anything," and "It won't get approved."[4]
