We tried promoting Philips' electric toothbrush on a talent's YouTube channel!
More companies are partnering with talent on YouTube channels for product tie-ins. What should they focus on to effectively promote their products? We examine the case of Philips' electric toothbrush, the "Sonicare 9900 Prestige," reporting on a discussion among the production team members about the campaign's intent, talent selection, and their impressions after implementation.
Dentsu Inc. × FIREBUG Co-hosted Webinar Report
Maximize Video Ad Effectiveness! "Talent YouTube+TV"[3]
