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Series「Maximize Video Ad Effectiveness! "Talent YouTube+TV"」

#TV #Marketing #Influencer #YouTube #Video ads #Creativity

2021/11/17

We tried promoting Philips' electric toothbrush on a talent's YouTube channel!

More companies are partnering with talent on YouTube channels for product tie-ins. What should they focus on to effectively promote their products? We examine the case of Philips' electric toothbrush, the "Sonicare 9900 Prestige," reporting on a discussion among the production team members about the campaign's intent, talent selection, and their impressions after implementation.

Dentsu Inc. × FIREBUG Co-hosted Webinar Report

Maximize Video Ad Effectiveness! "Talent YouTube+TV"[3]

2021/05/09

Boosting Future Video Advertising with "YouTube + TV"

YouTube, watched by a wide range of age groups and growing in prominence. FIREBUG's Head of Sales, Kosaku Tsukada, and Dentsu Inc.'s Hiroshi Kawasaki discuss the relationship between YouTube and television, and the solution "Talent YouTube+TV" that maximizes the effectiveness of video advertising.

Hiroshi Kawasaki, Kosaku Tsukada

Maximize Video Ad Effectiveness! "Talent YouTube+TV"[3]

Marketing

2021/04/21

YouTube × Talent-driven "Stories" that move consumers

What is the current state of the YouTube market, where celebrities are rapidly launching their own channels? What are its attractions, and how are companies utilizing YouTube for marketing activities? Misato Yanagawa of FIREBUG and Ryuzaburo Mizobuchi of Dentsu Inc. held a discussion on the theme "YouTube × Celebrities × Companies."

Misato Yanagawa, Ryuzo Mizobuchi

Maximize Video Ad Effectiveness! "Talent YouTube+TV"[3]

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