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Series「Gen Z Women's Consumption White Paper」

#SNS #go viral #Consumer Awareness Survey #Generation Z #Idol #Fan Community #favorite

2021/06/06

Gen Z Girls Have Their Favorites in Their Hearts ~ What is Gen Z Girls' "Favorite Consumption"? ~

This series examines the attitudes and values of Gen Z women through three distinct consumption behaviors. Following "Buzz Consumption," the second installment focuses on Gen Z women's "idol consumption." Why are Gen Z women so actively spending money on their favorite idols or anime characters? What journey leads them to engage in "idol consumption"? We explore the secrets behind this phenomenon.

Yukari Akita

Gen Z Women's Consumption White Paper[2]

Marketing

2021/05/19

"I have to buy it before it sells out!" What exactly is "buzz consumption," the phenomenon sweeping Gen Z women?

Thoroughly researching the consumption behavior of Gen Z women who will drive future consumption! The theme of the first installment is Gen Z women's "buzz consumption." We will unravel the background of "buzz consumption" centered around Gen Z women and the customer journey from the moment a buzz occurs to the actual purchase.

Yukari Akita

Gen Z Women's Consumption White Paper[2]

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