Gen Z Girls Have Their Favorites in Their Hearts ~ What is Gen Z Girls' "Favorite Consumption"? ~
This series examines the attitudes and values of Gen Z women through three distinct consumption behaviors. Following "Buzz Consumption," the second installment focuses on Gen Z women's "idol consumption." Why are Gen Z women so actively spending money on their favorite idols or anime characters? What journey leads them to engage in "idol consumption"? We explore the secrets behind this phenomenon.
Yukari Akita
Gen Z Women's Consumption White Paper[2]
