What kind of experiential "spaces" are now required in the home appliance industry?
dentsu SX: A project designing new shopping experiences for the OMO era. This series captures the changes occurring across five industries—cosmetics, finance, fashion, consumer goods, and home appliances—and examines future prospects. This installment features insights on shopping experiences in the home appliance industry from Dentsu Live Inc.'s Dai Kusakari and Tatsushi Fujino.
Fujino Tatsushi, Kusakari Dai
Updating the shopping experience for the OMO era[6]
