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    Series「Updating the shopping experience for the OMO era」

    #Brand#Retail#Business Development#Digital Transformation#Customer Experience#OMO#Cosmetics#Fintech#Finance#Fashion#VR#Experience#Home appliances#EC#D2C Inc.#Live Commerce
    今こそ家電業界に求められる、体験の「場」づくりとは？
    Marketing
    2021/09/03

    What kind of experiential "spaces" are now required in the home appliance industry?

    dentsu SX: A project designing new shopping experiences for the OMO era. This series captures the changes occurring across five industries—cosmetics, finance, fashion, consumer goods, and home appliances—and examines future prospects. This installment features insights on shopping experiences in the home appliance industry from Dentsu Live Inc.'s Dai Kusakari and Tatsushi Fujino.

    Fujino Tatsushi, Kusakari Dai

    SeriesUpdating the shopping experience for the OMO era[6]
    小売店が目指すべきは「おばあちゃんのためのDX」？
    Marketing
    2021/08/03

    Should Retailers Aim for "DX for Grandma"?

    A series from "dentsu SX," a project designing new shopping experiences for the OMO era. This installment features Rippei Honma of Dentsu Inc. Tech explaining the changes occurring in the "Fast-Moving Consumer Goods (FMCG)" sector and future prospects. What is the "DX for Grandma" that future retailers will need?

    Rippei Honma

    SeriesUpdating the shopping experience for the OMO era[6]
    ファッション業界の顧客体験に起きている大変革とは？
    Marketing
    2021/07/27

    From the beauty of form to the beauty that connects with society. The major transformation occurring in the customer experience of fashion.

    Consumer values and purchasing attitudes toward fashion have changed dramatically over the past decade. With the COVID-19 pandemic driving further shifts, what new customer experiences are now demanded of fashion? We asked globally renowned fashion designer Kunihiko Morinaga of ANREALAGE about the future of fashion.

    Kunihiko Morinaga, Keiko Yamaguchi

    SeriesUpdating the shopping experience for the OMO era[6]
    金融業界に大変革の兆し。カギになるのは「顧客体験の再設計」
    Marketing
    2021/07/13

    Signs of major transformation in the financial industry. The key lies in "redesigning the customer experience."

    dentsu SX: Designing New Shopping Experiences for the OMO Era. The theme of the third installment in this series is finance. Project members discuss the major upheavals occurring in the industry and the future of finance centered around customer experience.

    Naoki Mori, Taro Ishizaka, Yoshiki Maeda

    SeriesUpdating the shopping experience for the OMO era[6]
    オンラインで買う→試す→売る。多様化するコスメの消費行動
    Marketing
    2021/07/09

    Enjoy "Buy → Try → Sell" Online! Cosmetics Consumption Behaviors Diversify Further During the Pandemic

    dentsu SX: Designing New Shopping Experiences for the OMO Era. The theme of the second installment in this series is the cosmetics industry. Centered on insights revealed through in-depth interviews with consumers, we explain the changes occurring in shopping experiences within the cosmetics industry and the actions that should be taken going forward.

    Yumiko Yasuda

    SeriesUpdating the shopping experience for the OMO era[6]
    店舗とECの融合にとどまらない、未来のショッピング体験
    Marketing
    2021/06/15

    Beyond the integration of physical stores and e-commerce: The future of shopping experiences

    As online shifts advance across all industries, bringing major changes to consumers' values and purchasing processes, there is now a demand for new shopping experiences that seamlessly connect online and offline. Introducing "dentsu SX," the Dentsu Group cross-organizational unit designing shopping experiences for the OMO era.

    Naoki Mori, Tsuyoshi Kaminami, Yumiko Yasuda

    SeriesUpdating the shopping experience for the OMO era[6]

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