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    Series「The New Normal for OOH」

    #Advertisement#OOH#Marketing#Digital Signage#DX#DOOH#Character#Transportation
    交通広告は、コロナ禍の中で進化する！
    Advertisement
    2022/06/13

    Transportation advertising is evolving amid the COVID-19 pandemic!

    This series has explored the new standards and new normal in the OOH (Out Of Home: outdoor advertising and transit advertising) industry from various angles. For the final installment, we speak with Hikaru Naruse of Metro Ad Agency about recent trends in transit advertising.

    Kana Misawa

    SeriesThe New Normal for OOH[11]
    3D広告も登場！広がる！キャラクター×OOHの可能性
    Marketing
    2021/12/20

    3D advertising is here! Expanding! The possibilities of Character × OOH

    As the new normal for OOH (Out Of Home: outdoor advertising and transit advertising), this time we introduce trends in large outdoor digital displays while exploring the potential of "Characters × OOH."

    Kana Misawa

    SeriesThe New Normal for OOH[11]
    OOHでキャラクターがリアルタイムにしゃべりかける魅力とは？
    Marketing
    2021/12/17

    What's the appeal of a character speaking to you in real time on an outdoor large-screen display?

    On October 21, 2021, Ponta, the mascot character for the Ponta common point service, appeared on a large outdoor digital screen in Tokyo. Ponta waved to passersby, engaged them in conversation, played rock-paper-scissors, sang, and interacted with people on-site in a two-way communication format. Ms. Kana Misawa (Out-of-Home Media Division) and Mr. Ryo Araki (Business Co-creation Division) of Dentsu Inc., who were involved in this event, share the event's response and the menu that enabled interactive communication.

    Kana Misawa, Arakiri Ryo

    SeriesThe New Normal for OOH[11]
    OOHの統合メディアプランニング
    Marketing
    2021/12/14

    Integrated Media Planning for OOH

    This time, we will review the challenges OOH has faced to date, examine industry trends, and introduce Dentsu Inc.'s integrated planning approach that combines multiple media such as television, OOH, and digital.

    Kana Misawa

    SeriesThe New Normal for OOH[11]
    DOOHの新潮流～タクシー・サイネージ編
    Marketing
    2021/12/09

    New Trends in DOOH: The Taxi Signage Edition

    The OOH (Out Of Home: outdoor advertising and transit advertising) market is expanding as digitalization advances. Recently, various forms of DOOH (Digital Out Of Home: advertising utilizing digital signage) have been gaining attention. This time, to explore the new trends in DOOH, we spoke with Nao Akuura of IRIS, who handles the taxi signage media "Tokyo Prime."

    Kana Misawa

    SeriesThe New Normal for OOH[11]
    DOOHの新潮流～エレベーター・サイネージ編
    Marketing
    2021/12/06

    New Trends in DOOH ~ Elevator Signage Edition

    Recently, various DOOH (Digital Out Of Home: advertising utilizing digital signage) have been generating buzz. This time, to explore the new trends in DOOH, we spoke with Youhong Luo of Tokyo Inc., the company behind the elevator signage "Tokyo EleviGO" and "Elecinema."

    Kana Misawa

    SeriesThe New Normal for OOH[11]
    DOOHの新潮流～ヘアサロン・サイネージ編
    Marketing
    2021/11/30

    New Trends in DOOH: The Hair Salon Signage Edition

    The OOH (Out Of Home: outdoor advertising and transit advertising) market is expanding as digitalization advances. Recently, various DOOH (Digital Out Of Home: advertising utilizing digital signage) formats have been gaining attention. To explore the new trends in DOOH, we spoke with Shingo Moroi of Digital Garage Marketing Technology Company, who handles "Sakizaki Teruko," a digital signage media platform specialized for hair salons.

    Kana Misawa

    SeriesThe New Normal for OOH[11]
    LIVE BOARDで見る「プログラマティックOOH」の今
    Marketing
    2021/11/09

    The Current State of "Programmatic OOH" as Seen by LIVE BOARD

    Shintaro Takayama of LIVE BOARD introduces "Programmatic OOH," which networks DOOH (Digital Out of Home: advertising utilizing digital signage), enables flexible transactions and delivery, and allows for centralized management of advertising slots, metrics, and distribution.

    Shintaro Takayama

    SeriesThe New Normal for OOH[11]
    デジタル表示の先を行く、駅構内のOOH
    Marketing
    2021/10/26

    OOH in Station Facilities: Leading the Way in Digital Display

    Programmatic OOH, an initiative allowing flexible changes to advertisements displayed within station premises based on visibility data and other factors, is advancing. What exactly is "programmatic OOH"? We asked Mr. Takafumi Arai, Digital Manager at Osaka Metro Adela, the company responsible for the Osaka Metro Group's advertising business, about their approach.

    Kana Misawa

    SeriesThe New Normal for OOH[11]
    コロナ禍でもOOHは成功する！
    Marketing
    2021/09/17

    OOH Can Succeed Even During the Pandemic!

    OOH stands for "Out Of Home: outdoor advertising." Amidst declining OOH advertising spending during the COVID-19 pandemic, we introduce the success story of Digital Hollywood University, which implemented a large-scale OOH campaign.

    Kana Misawa

    SeriesThe New Normal for OOH[11]
    OOHは、“場所起点”から“人の移動起点”のメディアへ　
    Marketing
    2021/08/25

    OOH is shifting from a "location-based" to a "people-in-motion" medium.

    The impact of COVID-19 has led to successive waves of voluntary stay-at-home requests and travel restrictions for foreign visitors to Japan, placing OOH in a difficult position. However, the digital transformation (DX) that began before the pandemic is accelerating within the OOH sector as well. This series will present the new standards and new normal for the OOH industry from a fresh perspective. In this first installment, we'll consider what OOH is while briefly examining the current situation.

    Kana Misawa

    SeriesThe New Normal for OOH[11]

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