Dentsu-ho
    Category
    Theme

    Note: This website was automatically translated, so some terms or nuances may not be completely accurate.

    Series「The New Wave in Digital Advertising. Branding with Contextual Advertising!」

    #Performance-based advertising#Digital Marketing#Digital advertising#Cookieless#Cookie-free#Content Marketing#Creative#Connected TV
    ABEMAで配信したコンテクスチュアルオーバーレイ広告とは？
    Marketing
    2025/06/25

    Japan's first! What are the "Contextual Overlay Ads" delivered on ABEMA?

    Contextual overlay ads, a type of "contextual targeting advertising," are an advertising technique that analyzes program footage and displays ads matching the scene's "context" within the video frame. What were the results of the PoC conducted on ABEMA?

    Hirotsugu Doi, Nobuyuki Onodera, Mizuki Nakamura, Ryūichi Ayase

    SeriesThe New Wave in Digital Advertising. Branding with Contextual Advertising![6]
    クッキーレス時代の最前線。動画広告の“真価”を可視化せよ！
    Marketing
    2024/05/20

    At the forefront of the cookie-free era. Visualize the true value of video ads!

    Contextual advertising is gaining attention in the cookie-free era. Contextual targeting enables the delivery of the right creative to the right audience at the right time. This time, we measured the effectiveness of automotive branding ads.

    Shu Endo, Takashi Sone, Hirotsugu Doi, Lee Joon-su

    SeriesThe New Wave in Digital Advertising. Branding with Contextual Advertising![6]
    ゲーム上でしか出会えない消費者が確実に存在する
    Marketing
    2024/04/14

    "There are definitely consumers you can only reach within games"—Nestlé and GumGum pioneer branding applications for in-game advertising.

    Contextual advertising is gaining attention in the cookie-free era. "Contextual targeting" enables the delivery of the right creative to the right target audience at the right time. This time, we discuss the use of in-game advertising for branding with Mr. Yoshiki Kosakai of Nestlé Japan.

    Kohei Ishikawa

    SeriesThe New Wave in Digital Advertising. Branding with Contextual Advertising![6]
    アテンション指標をいかに活用すべきか
    Marketing
    2024/02/01

    How to Leverage Attention Metrics: Insights from GumGum Japan, Possessing Unique Data for the Japanese Market

    Contextual advertising is gaining attention in the cookie-free era. "Contextual targeting" enables the delivery of the right creative to the right audience at the right time. We spoke with GumGum Japan, a leader in contextual advertising, about attention metrics.

    Jake Seri, Sorel Osborne, Kenzo Serby

    SeriesThe New Wave in Digital Advertising. Branding with Contextual Advertising![6]
    サッポロビールに学ぶ顧客の文脈に“置いてくる”ターゲティング
    Marketing
    2021/11/14

    Learn from Sapporo Beer! What is Contextual Targeting that "Places" Ads in the Customer's Context?

    Contextual advertising is gaining attention in the cookie-free era. "Contextual targeting" enables the delivery of the right creative to the right target audience at the right time. We spoke with Mr. Takashi Fukuyoshi of Sapporo Breweries, who has been at the forefront of context-aware marketing.

    Takashi Fukuyoshi, Ryo Matsumoto, Riyako Hirota

    SeriesThe New Wave in Digital Advertising. Branding with Contextual Advertising![6]
    「文脈ターゲティング」、驚異の効果！次世代の運用型広告とは？
    Marketing
    2021/09/02

    Contextual Targeting: Astonishing Results! What is the Next Generation of Programmatic Advertising?

    Contextual advertising is a solution gaining attention in the cookie-less era. "Contextual targeting," based on advanced analytics technology, enables the delivery of the right creative to the right target audience at the right time.

    Nobuyuki Onodera

    SeriesThe New Wave in Digital Advertising. Branding with Contextual Advertising![6]

    Most Liked Articles

    No most liked articles