Approximately 85 million members, location data, purchase information. What makes docomo's data clean room so impressive?
In the cookie-free era, the "data clean room" is a data infrastructure that balances "privacy protection" with "corporate marketing needs," enabling continuous marketing PDCA cycles. We spoke with Yoji Hayashi of NTT DOCOMO about the features of the data clean room "docomo data square."
Kinoshita Sadatomo, Hiroyoshi Hayashi
Next-Generation Marketing Realized by docomo's Data Platform "docomo data square"[2]
