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Series「Next-Generation Marketing Realized by docomo's Data Platform "docomo data square"」

#Personal Information #Customer Experience #Data Clean Room #Cookie-free #Location information

2022/01/05

Approximately 85 million members, location data, purchase information. What makes docomo's data clean room so impressive?

In the cookie-free era, the "data clean room" is a data infrastructure that balances "privacy protection" with "corporate marketing needs," enabling continuous marketing PDCA cycles. We spoke with Yoji Hayashi of NTT DOCOMO about the features of the data clean room "docomo data square."

Kinoshita Sadatomo, Hiroyoshi Hayashi

Next-Generation Marketing Realized by docomo's Data Platform "docomo data square" [2/2]

Marketing

2021/10/13

Data Clean Rooms are transforming marketing in the "cookie-free era."

In the cookie-free era, the "data clean room" is the data infrastructure that balances "privacy protection" with "corporate marketing needs," enabling the continuous PDCA cycle of marketing. We explain the fundamental concepts of the cookie-free era and the data clean room, using familiar examples.

Akane Furuiike

Next-Generation Marketing Realized by docomo's Data Platform "docomo data square" [1/2]

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