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Series「"RADIO AND TELEVISION IMPROVEMENT 2021" Report」

#TV #Marketing #Connected TV #Digital advertising #Video ads #advertising effectiveness #TV commercial

2022/04/28

Maximize TV advertising effectiveness with AI technology!

Introducing Dentsu Inc.'s solution "RICH FLOW (Programmatic Advertising)" that can dynamically rearrange TV advertising materials and ad slots.

Hira, Nunokawa, Yusuke Ashiki

"RADIO AND TELEVISION IMPROVEMENT 2021" Report[3]

Marketing

2022/04/18

Visualizing advertising effectiveness by integrating TV and digital

This article covers the content of a webinar conducted by Dentsu Inc.'s Radio and Television Division in November 2021. This time, we introduce the integrated management dashboard for television and digital video, "MIERO Digi × TV."

Atsuyasu Tanaka, Yuzuru Yamazaki

"RADIO AND TELEVISION IMPROVEMENT 2021" Report[3]

Marketing

2021/11/26

How can radio and television be leveraged to commit to corporate business growth?

In today's world, DX is advancing across various industries. At Dentsu Inc. Radio and Television Division, we are developing solutions and offerings that leverage the latest technologies to provide advertisers with better advertising services. Furthermore, we are evolving explosive campaigns using content unique to radio and television—something that cannot be achieved with digital alone. In this article, members on the front lines of development and sales introduce the latest ways to utilize radio and television.

Rina Akino

"RADIO AND TELEVISION IMPROVEMENT 2021" Report[3]

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