Four Keywords Marketers Are Watching Now
Based on the book "The Hit-Making Research Method Textbook by Dentsu Inc.'s Active Strategic Planner," this series shares research methods that directly impact business success. Hirota of Henge, who serves as Director for the Japanese market at Vogue Business and is involved in corporate strategy planning, and Ayaka Asami, a strategic planner at Dentsu Inc., discuss keywords that unravel the future of marketing and share research tips.
Shusaku Hirota, Ayaka Asami
Techniques Marketers Should Know for Researching[5]
