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    Series「Mahjong is a sport! Exploring its passion and business value」

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    「麻雀×企業」のビジネス価値とは？
    Marketing
    2022/04/21

    What is the business value of "Mahjong × Companies"?

    We will examine the business value of mahjong, incorporating content from collaborations between the M League and companies.

    Teruya Saruwatari, Kanya Takayanagi

    SeriesMahjong is a sport! Exploring its passion and business value[2]
    スポーツ化する「麻雀」と「見る雀」の魅力とは？
    Marketing
    2022/03/09

    What is the appeal of "Mahjong" becoming a sport and "watching mahjong"?

    In recent years, mahjong has evolved from its position as a "gambling game" into a "mind sport" where players compete intellectually, generating the same fervor as "e-sports." In 2018, the team-based national professional mahjong league "M League" launched. By 2021, it had attracted 1.54 million viewers, captivating many with the depth of mahjong as a sport. This series will explore mahjong's potential as a mind sport and its business value.

    Teruya Saruwatari, Kanya Takayanagi

    SeriesMahjong is a sport! Exploring its passion and business value[2]

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