UR's corporate museum conveys the message: "Transcending social challenges."
The UR Town and Life Museum, operated by the Urban Renaissance Agency (URA), opened in September 2023 and is already a popular museum, with weekends fully booked. It has also attracted significant international attention, drawing visits from overseas media and officials from foreign governments and local authorities.
Daisuke Inoue
The Future of Corporate Museums as PR Assets[36]