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Series「The Future of Corporate Museums as PR Assets」

2024/06/10

UR's corporate museum conveys the message: "Transcending social challenges."

The UR Town and Life Museum, operated by the Urban Renaissance Agency (URA), opened in September 2023 and is already a popular museum, with weekends fully booked. It has also attracted significant international attention, drawing visits from overseas media and officials from foreign governments and local authorities.

Daisuke Inoue

The Future of Corporate Museums as PR Assets[36]

2024/05/13

The Value of Corporate Museums Gaining New Attention ~ Consolidating Corporate Vision and Creating New Connections with Society ~

We've summarized our series on corporate museums that consolidate a company's vision and create new points of contact with society.

Iguchi Osamu

The Future of Corporate Museums as PR Assets[36]

2024/04/26

Tsumura Kampo Memorial Museum: Conveying the Tradition and Innovation of Kampo

Tsumura operates the corporate museum "Tsumura Kampo Memorial Hall" as a hub for disseminating information on Kampo medicine, which continues to evolve through the scientific elucidation of the latest medical and pharmaceutical research. Under the management philosophy of "Scientifically Exploring Nature and Health," this article introduces what Tsumura aims to convey through this museum.

Mina Sakai

The Future of Corporate Museums as PR Assets[36]

2024/04/19

The Founder's Vision: "Sowing Seeds of Joy" at the Duskin Museum

Duskin, a company that has always been ahead of its time, operates the Duskin Museum in Suita City, Osaka Prefecture, where it was founded. This article introduces the initiatives undertaken at the company's corporate museum, along with the content of the new area renovated in 2024.

Kyoko Fujii

The Future of Corporate Museums as PR Assets[36]

2024/03/27

Transforming the Future of Drug Discovery Through the "Joy of Medicine": Daiichi Sankyo's Medicine Museum

Nihonbashi Honcho in Chuo Ward, Tokyo, is a "pharmaceutical town" alongside Osaka's Dosho-machi. The Daiichi Sankyo Pharmaceutical Museum, operated by Daiichi Sankyo in this historic location, is a facility where visitors can enjoy learning about pharmaceuticals. This museum aims to contribute to the revitalization of the Nihonbashi area while disseminating information about the importance of medicine and drug discovery. Through its futuristic and unique facility, we explore Daiichi Sankyo's activities as a corporate citizen.

Lin Hong

The Future of Corporate Museums as PR Assets[36]

2024/02/19

The Inamori Library: Transmitting the Core of Management, the Kyocera Philosophy

This paper examines the role of the Inamori Library, which enables people to experience the concrete actions derived from the "important things as a human being = Kyocera Philosophy" that Kazuo Inamori, as a thinker, arrived at after deep contemplation. It also explores how the library passes on the ideal image of the corporate person and leader that Kyocera strives to embody.

Sakurai Akemi

The Future of Corporate Museums as PR Assets[36]

2024/01/17

The Kao Museum: Conveying the Cultural History of "Cleanliness" and the Aspiration for "The Right Path"

Kao's headquarters is located in Nihonbashi Kayabacho, Tokyo, but the company has another facility in Tokyo: the Sumida Plant in Bunka, Sumida Ward. Currently, Kao's research and development, business operations, supply chain, and administrative departments are housed there. The Kao Museum is located within this Sumida Plant, within walking distance of JR Kameido Station. This article examines the role this museum plays.

Kunihiro Saito

The Future of Corporate Museums as PR Assets[36]

2023/07/14

JAL Sky Museum: The Primary Point of Contact Beyond Travel

Corporate museums occupy a buffer zone spanning both the academic realm of "museums" and the business realm of "corporations." They are organizations that collaborate extensively with corporate departments such as public relations, branding, advertising, and human resources. In this series, PR professionals will introduce various museums operated by corporations, examining their roles, functions, and potential.

Yuta Ishii

The Future of Corporate Museums as PR Assets[36]

2023/07/10

Kansai Electric Power Preserves the Industrial Heritage of the Kurobe River for Future Generations

Hiroki Awaihara

The Future of Corporate Museums as PR Assets[36]

2023/05/15

Yamaha Motor's "Communication Plaza": Weaving Craftsmanship and Technology into the Future

Yamaha Motor is a global company with over 90% of its sales coming from overseas. Its motorcycles have a strong, dedicated fan base worldwide, including in Europe and North America. The company's safety vision, "Human-Machine Sensory Harmony × Human-Machine Safety," points to the "Inspiration Cycle" (a value creation model that illustrates Yamaha Motor's business activities from a brand perspective), which constantly generates innovation. This "Inspiration Cycle" is the very source that keeps fans captivated. The company maintains a constant commitment to the creativity of its unique technologies, stemming from its corporate philosophy of being an "Inspiration-Creating Company." We would like to introduce its museum, the "Communication Plaza" (Iwata City, Shizuoka Prefecture), which showcases the full scope of this philosophy.

Nakamura Norihito

The Future of Corporate Museums as PR Assets[36]

2023/05/09

Public Diplomacy Undertaken by Mikimoto Pearl Island

Kyoko Fujii

The Future of Corporate Museums as PR Assets[36]

2023/04/07

Repeating Challenging Experiences, Bringing Them into Daily Life ~ Yanmar Museum

This paper examines the "Yanmar Museum," which showcases Yanmar's engine and energy system businesses across the fields of land, sea, and city. We explore what kind of design and ingenuity are needed to convey the company's spirit and culture through the museum experience, seeking insights into how this can be achieved.

Yuna Mori

The Future of Corporate Museums as PR Assets[36]

2023/03/08

The ASICS Sports Museum: Contributing to the Development of Sports Culture

Corporate museums occupy a buffer zone spanning both the academic realm of "museums" and the business realm of "corporations." They are organizations that collaborate extensively with corporate departments such as public relations, branding, marketing, and human resources. In this series, PR professionals will introduce various museums operated by corporations, exploring their roles, functions, and potential.

Sachiko Tarumi

The Future of Corporate Museums as PR Assets[36]

2023/03/01

A Space to Engage with Finance: Sumitomo Mitsui Banking Corporation's "Financial/Knowledge Landscape"

Finance is a theme that people living in modern society cannot avoid, yet it is somehow difficult to approach. How can we make the invisible concept of "finance" something that interests many people? In this article, we will look at how the museum "Finance/Landscape of Knowledge," operated by Sumitomo Mitsui Banking Corporation and themed around finance, provides hints on how to think about the relationship between finance and oneself.

Yuna Mori

The Future of Corporate Museums as PR Assets[36]

2023/02/22

The Mazda Museum: Telling the Story of "Relentless Challenge"

Headquartered in Hiroshima, Mazda operates the Mazda Museum on the same grounds. In this city devastated by the atomic bomb, Mazda resumed production of three-wheeled trucks a mere four months later. This article examines the museum, which conveys the company's indomitable spirit, relentless pursuit of challenge, and passion for automobile manufacturing through storytelling.

Maria Takechi

The Future of Corporate Museums as PR Assets[36]

2023/02/15

A Compass for Management Guiding Toward a Future Vision: The Mitsukan Museum

Mizkan is renowned for its "Aji-Pon" vinegar and is a venerable vinegar maker boasting 218 years of history. It is not only the market leader in Japan but also a leading company globally conveying Japanese food culture, with sales channels in North America and Europe. Its headquarters are located in Handa City, Aichi Prefecture, the birthplace of the company, and its museum, the "Mizkan Museum (MIM)," is also situated there. MIM serves as a compass for both management and employees. We asked about the purpose behind establishing this museum, which cherishes the identity of Handa, the founding location, while integrating with and coexisting alongside the local community, as well as its future plans.

Iguchi Osamu

The Future of Corporate Museums as PR Assets[36]

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