Community Theory in the Age of Living with COVID-19
In recent years, community-based businesses have been gaining attention. However, the COVID-19 pandemic drastically changed the environment surrounding communities. Many companies were forced to shift online and inevitably reduce the weight of real-world interactions. What difficulties and changes did they face? How have communities evolved to connect companies and customers in this era of social distancing? NewsPicks Studios' Yutaka Ueda and Dentsu Inc. Youth Research Department's Yuichiro Kojima discussed these topics.
Yuichiro Kojima, Yutaka Ueda
Media × Advertising: A New Theory of Communication[2]
