What We Can Learn from FamilyMart's PR Strategy: What's Needed to Keep Generating Buzz
FamilyMart CMO Mitsuru Adachi, who led the successful "FamilyMart 40th Anniversary Project," and Dentsu Inc. PR Planner Rinko Kato engage in a dialogue. In the second part, they discuss key points for creating newsworthy facts.
Rinko Kato, Adachi Hikaru
Everything starts with PR. Unraveling FamilyMart's "40 Good Things!?" to Create "Newsworthy CX"[2]
