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Series「Everything starts with PR. Unraveling FamilyMart's "40 Good Things!?" to Create "Newsworthy CX"」

2022/04/12

What We Can Learn from FamilyMart's PR Strategy: What's Needed to Keep Generating Buzz

FamilyMart CMO Mitsuru Adachi, who led the successful "FamilyMart 40th Anniversary Project," and Dentsu Inc. PR Planner Rinko Kato engage in a dialogue. In the second part, they discuss key points for creating newsworthy facts.

Rinko Kato, Adachi Hikaru

Everything starts with PR. Unraveling FamilyMart's "40 Good Things!?" to Create "Newsworthy CX"[2]

Marketing

2022/04/11

What Can We Learn from FamilyMart's 40th Anniversary Project About "PR-Driven CX Design"?

FamilyMart CMO Hikaru Adachi, who led the successful "FamilyMart 40th Anniversary Project," and Dentsu Inc. PR Planner Rinko Kato engage in a dialogue. While introducing the project's initiatives, they discuss "PR-driven CX design."

Rinko Kato, Adachi Hikaru

Everything starts with PR. Unraveling FamilyMart's "40 Good Things!?" to Create "Newsworthy CX"[2]

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