Note: This website was automatically translated, so some terms or nuances may not be completely accurate.

Series「Sound Design and Customer Experience」

2023/12/22

Sound Design for EVs VDX Studio × UNMUTE

What should the driving sound of EVs (electric vehicles) be, replacing engine noise? How do differences in EV driving sounds affect driver behavior? Dentsu Inc. International Information Services (ISID), which plans and operates the driving simulator facility "VDX Studio (Virtual Driving eXperience Studio)" / Estech Corp. (ESTECH), which provides the sound design solution "UNMUTE" and operates Dentsu Lab Tokyo/STARRYWORKS, has launched a joint project to tackle EV sound design ahead of the widespread adoption of electric vehicles.

Yasuhiro Tsuchiya, Koji Kimura, Nobuyuki Himeno, Daisuke Tomoyasu

Sound Design and Customer Experience[5]

Customer Experience

2023/12/08

CX Evolves Through Sound Design: "UNMUTE" Launches

Dentsu Lab Tokyo has launched "UNMUTE," a solution for designing experiences starting with sound, in collaboration with STARRYWORKS. In this article, we spoke with members Yasuhiro Tsuchiya (Dentsu Lab Tokyo) and Koji Kimura (STARRYWORKS) about the current state of sound design and the solutions "UNMUTE" provides.

Yasuhiro Tsuchiya, Koji Kimura

Sound Design and Customer Experience[5]

Customer Experience

2022/10/31

Exploring the Potential of Sound Design with Yuri Suzuki

"CX Through Sound Design." This series introduces Dentsu Inc.'s various initiatives focused on the medium of "sound." In the third installment, we explore the potential of sound design through a conversation between Yuri Suzuki—who works as an artist and also handles corporate brand design as a partner at the global design firm Pentagram—and Yasuhiro Tsuchiya of Dentsu Lab Tokyo.

Yasuhiro Tsuchiya

Sound Design and Customer Experience[5]

Customer Experience

2022/09/09

Technology experiences that expand the possibilities of daily life, starting with the ear. ―33 Production―

In the second installment, we focus on the diverse functions of the ear and introduce the work of Dentsu Lab Tokyo's "33 Production," which develops communication utilizing technology. Creative Technologist Keita Kuki, Communication Planner Juyoung Yoon, and Producer Kenji Ozaki explain their approach, presenting technology experiences that expand the possibilities of daily life starting from the ear.

Kenji Ozaki, Yoon Joo-young, Kuki Keita

Sound Design and Customer Experience[5]

Customer Experience

2022/06/03

Considering "Product Sensuality" Through UI Sound

Test

Yasuhiro Tsuchiya

Sound Design and Customer Experience[5]

Most Liked Articles

No most liked articles