AI Produces a New Flavor for That Long-Selling Product! "Onigiri Senbei AI Senbei" Born from 1 Trillion Simulations
Traditionally, AI in product development has primarily focused on generating packaging designs and product names. However, using AI for the actual product development process itself remains relatively uncommon. What kind of business opportunities and breakthroughs can emerge from combining product development with AI? We spoke with Mr. Takemasa Kato, Deputy General Manager of the Sales Division at Masuya, and Mr. Satoru Yamamoto, CEO of Data Artist, who developed the "Onigiri Senbei AI Senbei," to learn about the project's background and the new possibilities of AI in product development.
Yamamoto Satoru, Kato, Takeshi
Breakthrough in Product Development with AI and Creativity![1]