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    Series「Exploring Japan's Potential Through Dentsu Inc. Japan Brand Research」

    #Tourism#Inbound#Survey#Japan Brand#Global#Marketing#Diversity
    プランナーが読み解くジャパンブランドの魅力と課題
    Marketing
    2022/11/11

    Planners Decode the Appeal and Challenges of Japan Brands: "Japanese Products" Edition

    This series examines the current state and future potential of the Japan brand using the latest data from the "Japan Brand Survey." This installment focuses on "Japanese products." We consider the appeal and challenges of "Japanese products" from a foreign perspective.

    Li Shunshi

    SeriesExploring Japan's Potential Through Dentsu Inc. Japan Brand Research[3]
    どうなる？日本のインバウンド～訪日客を増やすためのキーワード
    Marketing
    2022/09/29

    What's Next for Japan's Inbound Tourism? Exploring Keywords to Increase Visitor Numbers

    How has the Japan brand fared after the COVID-19 pandemic? What business opportunities are likely to emerge going forward? We'll explore "inbound" tourism while referencing data from the "Dentsu Inc. Japan Brand Survey."

    Katsura Nakazato

    SeriesExploring Japan's Potential Through Dentsu Inc. Japan Brand Research[3]
    どうなる？日本のインバウンド～海外旅行気運と高まる日本人気～
    Marketing
    2022/08/29

    What's Next for Japan's Inbound Tourism? ~ Rising Overseas Travel Sentiment and Japan's Growing Popularity ~

    How has the Japan brand fared after the COVID-19 pandemic? What business opportunities are likely to emerge going forward? We'll explore "inbound" tourism while referencing data from the "Dentsu Inc. Japan Brand Survey."

    Katsura Nakazato

    SeriesExploring Japan's Potential Through Dentsu Inc. Japan Brand Research[3]

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