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Series「Inclusive DX. New value created by "crossing boundaries."」

#Business Transformation #BX #DX #Organization #Human Resource Development

2022/12/01

Driving "Growth for Both Companies and Society" Through DX Support. Leveraging the Dentsu Group's Expertise to Build DX Organizations and Develop Talent

Digital transformation (DX) is now an unavoidable critical management challenge for every company. Yet, many express concerns: "I don't know where to start," "I can't imagine how to apply AI to our operations," or "We get stuck at the proof-of-concept stage without achieving concrete business reform." Where do the reasons lie, and what are the keys to solving these issues? We examine the approach of the Dentsu Group, which has guided numerous companies toward successful DX implementation.

Yoko Furudaira, Makita Hiroki

Inclusive DX. New value created by "crossing boundaries."[2]

Management/Business

2022/11/17

DX that shapes demand, supply, and engineering. Dentsu Group and Fujitsu are leveraging their strengths in different fields to make this a reality.

Digital transformation (DX) connecting consumers and businesses through data is now advancing to the next stage. By accurately capturing the ever-diversifying and increasingly complex consumption trends of consumers and applying this insight to product development and production, it becomes possible to "produce what sells, when it sells, where it sells, and in the quantities that sell."

Norifumi Watanabe, Jun Mizukou

Inclusive DX. New value created by "crossing boundaries."[2]

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