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Series「Expanding Business Through Creativity: The Challenge of BX」

#idea #Management #New Business Development #Creative #BX

2023/03/02

Breaking Free from Preconceived Notions! The Challenge of Young BX Creators (Part 2)

Wakabayashi Equipment Industry has formulated a new concept and management strategy aiming for a century of "triple win" management. As a new venture embodying this, they developed the space subscription service "room tailor" in collaboration with Dentsu Inc. Continuing from last time, we asked the Dentsu Inc. creative team behind this project about the challenges with room tailor and the key points for succeeding with new ventures through BX (※1).

Toshiya Yui, Aaron Zoo, Yamaguchi Taizō, Narumi Kanatsuka

Expanding Business Through Creativity: The Challenge of BX[3]

Management/Business

2023/02/24

Breaking Free from Preconceived Notions! The Challenge of Young BX Creators (Part 1)

Wakabayashi Equipment Industry has formulated a new concept and management strategy aiming for a century of "triple win" management. As a new venture embodying this, it developed the space subscription service "room tailor" in collaboration with Dentsu Inc. This time, we asked the Dentsu Inc. creative team behind this project about the challenges with room tailor and the key points for succeeding with new ventures through BX (※1).

Toshiya Yui, Aaron Zoo, Yamaguchi Taizō, Narumi Kanatsuka

Expanding Business Through Creativity: The Challenge of BX[3]

Management/Business

2022/12/08

"Bringing themes to living spaces" – A new challenge for a facility construction company.

Since its founding in 1954, Wakabayashi Equipment Industry has long been cherished in the community as a professional undertaking the design and construction of lifeline facilities like water, air, and gas. Aiming for a century of "triple win" management, the company formulated a new concept and business strategy. To embody this, it developed the space subscription service "room tailor" in collaboration with Dentsu Inc. What challenges and management philosophy drove Wakabayashi Equipment Industry's new venture? And what is the value of expanding corporate management through creativity?

Aaron Zoo, Yutaka Wakabayashi, Matsukawa Tsukasa

Expanding Business Through Creativity: The Challenge of BX[3]

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