What is the Fanbase CX Loop—the virtuous cycle where fans attract more fans?
Building a business foundation on "fans who love the company" and achieving stable, long-term growth through sustained communication. This is the "Fanbase" concept proposed by Mr. Naoyuki Sato, known as "Satonao." Mr. Sato, Chairman of Fanbase Company, and Mr. Susumu Namikawa of Dentsu Inc. CX Creative Center (CXCC) discussed the objectives of the "Fanbase CX Program" jointly offered by the two companies.
Susumu Namikawa, Naoyuki Sato
To be supported, loved, and sell for the long haul. Fanbase CX Program[2]
