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Series「To be supported, loved, and sell for the long haul. Fanbase CX Program」

#Advertisement #corporation #Fanification #Fan Community

2023/01/30

What is the Fanbase CX Loop—the virtuous cycle where fans attract more fans?

Building a business foundation on "fans who love the company" and achieving stable, long-term growth through sustained communication. This is the "Fanbase" concept proposed by Mr. Naoyuki Sato, known as "Satonao." Mr. Sato, Chairman of Fanbase Company, and Mr. Susumu Namikawa of Dentsu Inc. CX Creative Center (CXCC) discussed the objectives of the "Fanbase CX Program" jointly offered by the two companies.

Susumu Namikawa, Naoyuki Sato

To be supported, loved, and sell for the long haul. Fanbase CX Program[2]

Marketing

2023/01/25

Why Companies Should Shift Their Activities to a "Fanbase" Approach Now

The environment surrounding companies is growing increasingly harsh, and acquiring new customers is becoming more difficult. In such times, the concept that all companies should place at the core of their activities is the "fanbase" advocated by Sato Naoyuki, known as "Satonao." Susumu Namikawa of Dentsu Inc., who is advancing collaboration with Sato's Fanbase Company, asked about the fundamentals of the fanbase.

Susumu Namikawa, Naoyuki Sato

To be supported, loved, and sell for the long haul. Fanbase CX Program[2]

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