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Series「Now is the time to reexamine the essence of PR / Its future」

#PR #Global PR #Environmental issues #SDGs #Communication #Public Relations #Social issues #Media #Social media #Generation Z #Technology #Public Affairs #Brand Activism #Innovation #young people #Social Good

Marketing

2024/04/26

PR and Social Innovation. In an era where "co-creation" is transforming society.

This series examining the "essence of PR" from multiple perspectives comes to a close. We explore the concept of "social innovation," which is closely related to PR.

Nakagawa Ikuyo

Now is the time to reexamine the essence of PR / Its future[7]

2023/12/11

PR and Public Policy: The Potential of "Public Affairs" and "Brand Activism"

This series examines the "essence of PR" from multiple perspectives. This installment features Takao Oshino of PR Consulting Dentsu Inc., exploring the theme "PR and Public Policy." How should companies and brands engage in shaping public rules?

Oshino Takao

Now is the time to reexamine the essence of PR / Its future[7]

Marketing

2023/10/10

PR and Marketing: Approaches to Generation Z and Alpha

This series examines the "essence of PR" from multiple perspectives. This installment features Mariko Takasu of PR Consulting Dentsu Inc., who explores the theme of "PR and Marketing." Focusing on "Generation Z" and "Generation Alpha," she considers the role PR plays in achieving the goal of "selling products."

Mariko Takasu

Now is the time to reexamine the essence of PR / Its future[7]

Marketing

2023/06/26

PR and media. Their definition is shifting from "platforms" to "connected people."

This series examines the "essence of PR" from multiple perspectives. This installment features Osamu Iguchi of PR Consulting Dentsu Inc., exploring the theme "PR and Media." In an era where diverse content creators exist online, how is the definition of "media" changing?

Iguchi Osamu

Now is the time to reexamine the essence of PR / Its future[7]

Marketing

2023/05/11

PR and Journalism. New Media Relations

This series examines the "essence of PR" from multiple perspectives. This installment features Kyoko Fujii of PR Consulting Dentsu Inc., exploring the theme of "PR and Journalism." How has the coexistence between PR and journalism changed over time, and what challenges lie ahead?

Kyoko Fujii

Now is the time to reexamine the essence of PR / Its future[7]

Marketing

2023/04/28

PR and Japan. What is the origin of the "common misconceptions about PR"?

This series examines the "essence of PR" from multiple perspectives. This installment features Reina Okuuchi, who handles public relations at PR Consulting Dentsu Inc., exploring the theme "PR and Japan." What is the origin of the "PR, often misunderstood issues" in Japan?

Reina Okuuchi

Now is the time to reexamine the essence of PR / Its future[7]

2023/01/24

The Path to Achieving the SDGs Led by PR: What is the Role of PR that Benefits the Future?

This series examines the "essence of PR" from multiple perspectives. We speak with Director Nemoto, who continues his work on the SDGs at the United Nations, to explore how PR can contribute to building a sustainable, better society.

Iguchi Osamu, Kaoru Nemoto

Now is the time to reexamine the essence of PR / Its future[7]

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