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Series「Food Lab Survey Reveals "Food Trends 2023"」

#Diet #Food Lab #Dentsu Inc. "Food Lifestyle Lab"#Food #Sustainable #SDGs #Well-being #Communication #Survey

2024/01/11

The Current State of Food and Communication

Based on research findings from the Dentsu Inc. Food Lifestyle Lab, we explore the "Current State of Food and Communication."

Mai Umee

Food Lab Survey Reveals "Food Trends 2023"[5]

Marketing

2023/12/07

Food Well-being: Cultivating Habits to Savor "Unknown Emotions"

We will examine the relationship between dietary habits and well-being based on research findings from the Dentsu Inc. Food Lifestyle Lab.

Toshiyuki Sasaki

Food Lab Survey Reveals "Food Trends 2023"[5]

Social issue

2023/10/02

What matters most in cooking isn't taste or nutrition, but "not wasting ingredients." Changing attitudes toward "food loss."

This series explores emerging food trends based on research findings from the Dentsu Inc. Food Lifestyle Lab. This installment focuses on "food loss."

Yoko Oya

Food Lab Survey Reveals "Food Trends 2023"[5]

Marketing

2023/08/28

Three meals a day is no longer a given? The "0.5 meal" symbolizing our times.

A full meal consisting of rice, miso soup, and side dishes. And then there's the "half-meal" – something that doesn't quite meet the standard of a full meal but has somehow become established in daily life as a single eating occasion. Food Lab views this as a "sign of the next food trend" and will reveal its true nature based on the results of the Food Lab survey and interviews conducted this time.

Chika Mitsui

Food Lab Survey Reveals "Food Trends 2023"[5]

Marketing

2023/06/01

Food trends are shifting from frugality to frugal enjoyment.

As mask-wearing becomes a personal choice and COVID-19 transitions to a Category 5 infectious disease, the pandemic is gradually entering its final phase. With streets and restaurants regaining their vitality, Food Lab will explore emerging trends in future eating habits through a series based on survey results.

Naoyuki Sakai

Food Lab Survey Reveals "Food Trends 2023"[5]

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