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Series「Business Growth Practice Webinar 2022 by Dentsu Inc. People Driven Marketing」

#advertising expenses #Marketing #People-Driven Marketing #Data Science #Performance-based advertising #AI #Digital advertising #Creative #Consulting #Data Analysis #Business Strategy

Marketing

2023/09/05

What is "People Driven Growth Consulting," committed to sustainable business growth?

We heard about "People Driven Growth Consulting," a new-era consulting approach realized by combining Dentsu Inc.'s data analytics capabilities, creativity, communication, and innovation generation.

Masahiro Hayashi, Yuki Tajima

Business Growth Practice Webinar 2022 by Dentsu Inc. People Driven Marketing[3]

2023/07/19

Four AI systems continuously and infinitely improve digital advertising creative!

Traditional AI applications have primarily focused on predicting advertising effectiveness. However, we are now entering an era where AI is utilized across the entire production process—covering "discovering appeal axes," "creative (CR) generation," "effect prediction," and "improvement suggestions."

Yamamoto Satoru, Junichi Wada

Business Growth Practice Webinar 2022 by Dentsu Inc. People Driven Marketing[3]

Marketing

2023/06/01

A Guide to Implementing MMM. Modeling the market enables the optimization of advertising budget allocation.

We explain MMM (Marketing Mix Modeling), an approach that uses statistical techniques to visualize the effectiveness of various marketing initiatives and optimize budget allocation for future media strategies.

Tadashi Kawabe, Hiroshi Fukuda, Yusuke Tanaka

Business Growth Practice Webinar 2022 by Dentsu Inc. People Driven Marketing[3]

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