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Series「Beyond the Pandemic: The Current State of OOH—A DX-Based Perspective」

#Advertisement #OOH #Digital Signage #Digital Transformation #DOOH #Marketing #Media #go viral #advertising effectiveness #Creative #Twitter

2023/12/21

Create Buzz with SNS Posts! Unraveling OOH Virality

We'll share in-depth insights on what it takes to make OOH go viral on social media and the resulting buzz it generates.

Kana Misawa

Beyond the Pandemic: The Current State of OOH—A DX-Based Perspective[5]

2023/11/28

OOH is the city's "recommendation engine."

Eikou Onoe, a planner and creative director at Dentsu Inc., describes OOH as a "recommendation engine" that introduces products and services to people walking through the city. He discusses the unique value of OOH that other advertising cannot offer, sharing stories about his own creative work.

Nagaaki Onoe, Kana Misawa, Daiki Kurokawa

Beyond the Pandemic: The Current State of OOH—A DX-Based Perspective[5]

2023/10/25

It's not just about product awareness! What are the strengths of DOOH "LIVE BOARD"?

LIVE BOARD's nationwide DOOH network "LIVE BOARD" delivers ads to targeted audiences at the optimal moment. We'll explore the diverse possibilities beyond simply raising consumer awareness of products.

Uemura, Seiji, Haruki Kobayashi

Beyond the Pandemic: The Current State of OOH—A DX-Based Perspective[5]

Marketing

2023/09/01

A New Metric for Value! Visualizing "OOH Buzz"

Cases of people taking photos of OOH (outdoor and indoor advertising) with their smartphones and uploading them to social media to create buzz are on the rise. We investigated why OOH buzz occurs.

Mitsui Sayaka

Beyond the Pandemic: The Current State of OOH—A DX-Based Perspective[5]

2023/08/01

OOH from a Global Trend Perspective

For corporate marketing and advertising professionals and those involved in OOH operations, we will share the latest OOH trends centered around DX.

Kana Misawa

Beyond the Pandemic: The Current State of OOH—A DX-Based Perspective[5]

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