TikTok Trends Among Gen Z and the New Era of Talent Management
We welcomed guest speaker Yuichi Kanemaru (CEO of N.D. Promotion), who actively produces short videos featuring talents and influencers, to discuss Gen Z TikTok trends and how the advertising and entertainment industries should engage with Gen Z talents and influencers. The discussion was held with Akira Amano of Dentsu Inc.
Akira Amano, Yuichi Kanemaru
The Cutting Edge of TikTok Utilization: From Gen Z Usage Realities to Marketing Solutions[5]
