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Series「The Cutting Edge of TikTok Utilization: From Gen Z Usage Realities to Marketing Solutions」

#Marketing #Media #SNS #Dentsu Inc. Media Innovation Lab #Psychology #Content #Advertisement #Influencer #Creative #Generation Z

Marketing

2024/07/03

TikTok Trends Among Gen Z and the New Era of Talent Management

We welcomed guest speaker Yuichi Kanemaru (CEO of N.D. Promotion), who actively produces short videos featuring talents and influencers, to discuss Gen Z TikTok trends and how the advertising and entertainment industries should engage with Gen Z talents and influencers. The discussion was held with Akira Amano of Dentsu Inc.

Akira Amano, Yuichi Kanemaru

The Cutting Edge of TikTok Utilization: From Gen Z Usage Realities to Marketing Solutions[5]

Marketing

2024/06/24

TikTok Short Drama "Sure Win" Strategy: How to Move Generation Z

We welcomed guest speaker Yuichi Kanemaru (CEO of N.D. Promotion), who actively produces short videos featuring celebrities and influencers, to discuss effective ways to utilize TikTok short dramas with Akira Amano of Dentsu Inc.

Akira Amano, Yuichi Kanemaru

The Cutting Edge of TikTok Utilization: From Gen Z Usage Realities to Marketing Solutions[5]

Marketing

2024/02/15

What are the mechanisms behind "TikTok sales" and what constitutes modern "HYPE"?

We will examine the phenomenon of "TikTok sales," which is gaining particular attention in the realm of social media marketing, from multiple angles: what it is and why it deserves attention now.

Akira Amano

The Cutting Edge of TikTok Utilization: From Gen Z Usage Realities to Marketing Solutions[5]

Marketing

2024/01/24

SNS is a stage for displaying our "fitness signals" ~ Evolutionary Psychology and SNS Marketing

This paper examines evolutionary psychology and discusses how it relates to social media marketing.

Akira Amano

The Cutting Edge of TikTok Utilization: From Gen Z Usage Realities to Marketing Solutions[5]

Marketing

2023/10/09

TikTok's Innovation and the Future of Short Videos

Akira Amano of Dentsu Inc. Media Innovation Lab shares insights on social media marketing centered around short videos. In this first installment, he reexamines why short videos are so important now and explores the reasons why services like TikTok are so widely embraced.

Akira Amano

The Cutting Edge of TikTok Utilization: From Gen Z Usage Realities to Marketing Solutions[5]

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