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Series「Cannes Report 2014 I'm a media person, but I'm here in Cannes.」

#Planning #Solution #Advertising Award #Creative #Magazine #Technology #Newspaper

2014/06/24

The空白領域 and potential for technology and media I saw at Cannes

Cannes Lions 2014 has concluded its full schedule. A full week of experiencing global creativity, discussing it, (eating, drinking) – looking back, it felt like a whirlwind. In my previous article, I raised the question: What purpose does a media-focused advertiser serve by coming to Cannes? Having now experienced the entire event, I'd like to report on that (this is the perspective of someone in media experiencing Cannes for the first time. Please note this does not include any evaluation of the awards).

Miyazaki Nobu

Marketing

2014/06/17

Why the hell are you going to Cannes?

This year, by a stroke of luck, my agency told me, "Go see Cannes!" (though it wasn't exactly an order), and I was fortunate enough to get the chance. I understand the reason behind this assignment is that there's something here for media professionals to see and bring back. It's "something useful not only for creative professionals but for anyone working in communications to solve corporate challenges." I hope to see what that is and share at least a little of it in this report.

Miyazaki Nobu

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