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Series「Brand Development Essential for Open Innovation」

#Branding #Open Innovation #Business Development #Creative

2024/01/23

Accelerating Corporate Open Innovation with BX Creators (Part 2)

We explored the potential of "Creative Consulting" to boost collaboration between established companies and startups through creative power with Mr. Tsuyoshi Uemura, CVC Manager at the President's Office of Sazaby League; Mr. Ken Ueno, CEO of Smolt; and Mr. Masahito Nakagawa, Creative Director at Dentsu BXCC.

Nakagawa Masahito, Tsuyoshi Uemura, Ken Ueno

Brand Development Essential for Open Innovation[2]

Marketing

2024/01/15

Accelerating Corporate Open Innovation with BX Creators (Part 1)

In open innovation, where established companies aim to create new value by supporting startup growth and forming partnerships, there are cases where the core brand statement hasn't been fully articulated, or where the relationships between brands and how they are presented to end users remain unstructured. We introduce the potential of "Creative Consulting" to solve such challenges through the case of Sazaby League × Smolt × Dentsu Inc.

Nakagawa Masahito, Tsuyoshi Uemura, Ken Ueno

Brand Development Essential for Open Innovation[2]

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