Dentsu-ho
    Category
    Theme

    Note: This website was automatically translated, so some terms or nuances may not be completely accurate.

    Series「Captivate Gen Z! The Secrets to Vertical Short Dramas: Video Ads for the Social Media Era」

    #Marketing#SNS#Business#Generation Z#Content#Corporate Advertising#Creative#Content Marketing#Video ads#Digital#Promotion#Digital Strategy
    若年層にも“届く”ショートドラマ　プロモーションで最大限に活用する2つの鍵とは？
    Marketing
    2025/10/08

    Will short dramas become established as a promotional method?

    Many of you have probably found yourselves watching short dramas that pop up on your social media feeds, haven't you? Today, numerous companies have already begun incorporating short dramas into their product promotions. This article explores the further potential of short dramas and the keys to leveraging them effectively for promotion.

    Yuichi Emura, Kazuma Murata, Taichi Murajo

    SeriesCaptivate Gen Z! The Secrets to Vertical Short Dramas: Video Ads for the Social Media Era[4]
    Z世代の心を掴むショートドラマの力
    Marketing
    2025/09/30

    NTT Docomo's Short Drama Case Study: Boosting Awareness of Gen Z Initiatives

    NTT Docomo's successful case study utilizing short dramas serves as an exemplary model for Gen Z-targeted initiatives and brand lift, setting a benchmark for future content marketing. In this article, Taisei Oguchi from SEPTENI CO.,LTD and Kazuma Murata from GOKKO analyze this case from the perspective of Gen Z marketing strategy.

    Yasusa Oguchi, Kazuma Murata

    SeriesCaptivate Gen Z! The Secrets to Vertical Short Dramas: Video Ads for the Social Media Era[4]
    JALはなぜ縦型ショートドラマで成果を出せたのか？
    Marketing
    2024/09/27

    Why did JAL succeed with vertical short dramas? Behind the 10 million views

    Vertical short dramas on platforms like TikTok, Instagram Reels, and YouTube Shorts have gained significant attention as a marketing tactic for companies in recent years. Japan Airlines (JAL) has also taken note of this trend, aiming to raise awareness of its Okinawa island routes. By utilizing vertical short dramas, JAL increased flight ticket reservations by up to 400% compared to the previous week.

    Yuichi Emura, Nakaya Keiki

    SeriesCaptivate Gen Z! The Secrets to Vertical Short Dramas: Video Ads for the Social Media Era[4]
    “狙ってバズれる”縦型ショートドラマの実力とは
    Marketing
    2024/04/05

    Over a Million Views is the Norm? The Power of Vertical Short Dramas That Can "Intentionally Go Viral"

    On vertical video platforms centered around TikTok, a narrative content genre called "short dramas" is gaining popularity. This article explains the background behind short dramas gaining attention as a marketing technique and whether they can intentionally create viral buzz.

    Yuichi Emura, Nakaya Keiki

    SeriesCaptivate Gen Z! The Secrets to Vertical Short Dramas: Video Ads for the Social Media Era[4]

    Most Liked Articles

    No most liked articles