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Series「Gathering insights from over 100 campaigns! What is "4X" CX Planning Starting with X?」

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2025/02/18

What is a hashtag-based campaign?

Looking back at the history of hashtags, we explain their value in advertising campaigns and introduce case studies of effective hashtag development.

Wataru Miyahara, Nakagawa Kenta

Gathering insights from over 100 campaigns! What is "4X" CX Planning Starting with X?[4]

2024/07/29

X, where emotions explode, is a treasure trove of insights for advertising planners.

Sayaka Arimoto, Creative Director at Dentsu Inc., who handled promotions for the M-1 Grand Prix and Netflix Korean dramas, was interviewed by Yuri Nakagawa of X about “How to Discover Target Insights Using X.”

Sayaka Arimoto, Nakagawa Yuri

Gathering insights from over 100 campaigns! What is "4X" CX Planning Starting with X?[4]

2024/07/25

"Random Mac" recorded 28 million impressions. What are the X utilization techniques of young creators?

Yuri Nakagawa of X interviewed a Dentsu Inc. creator who worked on McDonald's "Random Mac" project about "How to discover target insights using X."

Tamami Ōfuchi, Nakagawa Yuri, Kei Konishi, Ryōhei Hatsuzaki, Kentaro Tsuji

Gathering insights from over 100 campaigns! What is "4X" CX Planning Starting with X?[4]

Marketing

2024/05/07

Gathering insights from over 100 campaigns! ~ What is "4X", the CX planning starting with X?

X (Twitter)'s creative strategy group "Next" and Dentsu Inc. teamed up to develop "4X: Steps for CX Planning Starting with X," launching it in 2024. This series will clearly explain each step of "4X" using examples. The first installment covers the overview of "4X."

Anna Hikino, Kentaro Irizawa, Nakagawa Yuri

Gathering insights from over 100 campaigns! What is "4X" CX Planning Starting with X?[4]

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