What kind of people are these "Sustainable Customers" who create a virtuous cycle with companies?
"Sustainable customers" represent the next concept beyond loyal customers. They are a new customer segment that companies should target to realize the circular economy. This time, we delve into the profile of sustainable customers revealed by the research of Dentsu Inc.
Hotta Mineko
The Next Generation of Customers Supporting Sustainability Management: "Sustainable Customers"[2]
