From buyer to partner. "Sustainable Customers" are transforming business!
"Sustainable Customers" represent the next concept beyond loyal customers. They are a new customer segment that companies should target to realize the circular economy. For sustainable management, it is essential that customers contribute to business growth, not merely to social contribution. The key to this lies with sustainable customers.
Hotta Mineko
The Next Generation of Customers Supporting Sustainability Management: "Sustainable Customers"[2]
