A New Approach to Cookie-Less Solutions! What is "Persona Targeting" that Captures Latent Needs?
Amidst the recent trend of privacy concerns, restrictions on the use of third-party cookies for advertising are advancing, drawing attention to solutions that support cookie-less environments. Within this context, a new category called "persona targeting" has emerged in recent years and is experiencing rapid growth in the Japanese market.
Ryūya Mizushi, Ryo Matsumoto
Let's build personas in the cookie-less era.[1]
