Why Social Commitment is Gaining Renewed Attention in the PR 4.0 Era
Against the backdrop of accelerating business environment changes, what should public relations and PR look like in this new era to create new "corporate value"? "Proposals for PR 4.0," which examines the future of PR from six key trends and seven perspectives you need to know now, was published in April 2024. To coincide with the publication, a special dialogue was held between Urano Yuyo, Editor-in-Chief of "Public Relations Conference" who wrote the book's concluding commentary, and Iguchi Osamu, Executive Officer at PR Consulting Dentsu Inc., representing the co-authors. They discussed prospects for the new stage of public relations and PR. In the second part, they discussed the importance of "Collective Impact" among the seven perspectives and "Social Commitment," the most crucial perspective for PR going forward.
Iguchi Osamu, Urano Yuyo
【Special Discussion】Public Relations Enters a New Era: Proposals for PR 4.0[2]
