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Series「Global Sentiment and Japanese Identity: Japan Brand Survey 2024」

#Insight #Tourism #Inbound #Japan Brand #Regional revitalization #Asia #Japanese cuisine

2024/12/19

The Boundaries Between Pre-Trip, During-Trip, and Post-Trip Are Blurring!? The Reality of More "Casual" Inbound Travel

We delve into the changes in the customer journey and mindset of inbound travelers to Japan before and after the pandemic.

Yasuhiro Yamauchi, Li Gang, Takuya Sugiyama, Hiroshi Masuda

Global Sentiment and Japanese Identity: Japan Brand Survey 2024[5]

Marketing

2024/11/18

AWA Session: "Japanese Brands from a Global Perspective: Report Card on Potential"

From the sessions at Advertising Week Asia 2024 held in September, we present a summary of the Japan Brand Survey and insights into Japanese cuisine beloved overseas and its future.

Honda Tetsuya, Kai Meimei, Hitomi Komatsu, Ryunosuke Tsuzuki

Global Sentiment and Japanese Identity: Japan Brand Survey 2024[5]

Marketing

2024/09/29

What defines a Japan brand that shines in regional areas? 3+1 key strategies to attract international visitors to regional Japan.

Focusing on "Japan's regional areas," we examine the specific points of interest in the increasingly popular "regional tourism" and the needs of visitors to Japan.

Usui Kenta

Global Sentiment and Japanese Identity: Japan Brand Survey 2024[5]

Marketing

2024/08/27

Intent to Visit Japan and Regional Popularity Skyrocket!? Tracking the Evolution of "Inbound" Through a Decade of Data

By focusing on "inbound" and reviewing past surveys, we will gain a deeper understanding of how the world perceives Japan.

Katsura Nakazato

Global Sentiment and Japanese Identity: Japan Brand Survey 2024[5]

Marketing

2024/07/29

[Report] Understanding the Current State of the "Japan Brand" Through 8 Key Points

From the 2024 Japan Brand Survey, we highlight eight key points to explore insights that can lead to solving challenges and expanding the potential of the Japan Brand across various fields, including inbound tourism, food, Japanese products, content, and values.

Li Shunshi

Global Sentiment and Japanese Identity: Japan Brand Survey 2024[5]

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