The Boundaries Between Pre-Trip, During-Trip, and Post-Trip Are Blurring!?
The Reality of More "Casual" Inbound Travel
We delve into the changes in the customer journey and mindset of inbound travelers to Japan before and after the pandemic.
Yasuhiro Yamauchi, Li Gang, Takuya Sugiyama, Hiroshi Masuda
Global Sentiment and Japanese Identity: Japan Brand Survey 2024[5]
