Approaching through communication skills. "Problem-solving abilities" open students' futures.
Passing on the "Power to Communicate" cultivated through advertising planning and production to university students. Starting in spring 2024, Yokohama National University will launch a new industry-academia collaboration course with participation from Dentsu Inc. This article features an interview with Dentsu Inc.'s Hiroshi Fukuda, Shunsuke Furihata, and Yuki Takayama, who planned and implemented the course. We asked them about the background leading to its implementation, its objectives, and the course content.
Hiroshi Fukuda, Shunsuke Furihata, Yuki Takayama
Yokohama National University × Dentsu Inc.: What Chemical Reactions Will This New Form of Industry-Academia Collaboration Create?[2]