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    Series「The Future of Marketing Transformed by Generative AI "Conversations"」

    #Marketing#Data Analysis#AI#Customer Experience#Content#Creative
    生成AIがマーケターの時間を“解放”する
    Marketing
    2025/06/24

    Freeing up marketers' time. Signs of next-generation marketing pioneered by generative AI.

    Dentsu Digital Inc. is advancing initiatives to accelerate overall marketing transformation through its proprietary AI solution brand "∞AI (Mugen AI)." This includes "∞AI Ads," which enables anyone to intuitively create banner and video ads, and "∞AI Marketing Hub," a platform designed to further enhance generative AI performance. Satoru Yamamoto, Chief AI Officer (CAIO) and Executive Officer at Dentsu Digital Inc., discusses the current state and future of marketing transformation based on insights and case studies gained at the forefront.

    Yamamoto Satoru

    SeriesThe Future of Marketing Transformed by Generative AI "Conversations"[3]
    生成AIはマーケティングの何を変えるのか？
    Marketing
    2025/01/06

    How Will Generative AI Transform Marketing? - Key Applications Revealed Through Use Cases -

    Ken Yamada, Executive Officer and Head of the Data & AI Division at Dentsu Digital Inc., shares insights on the most promising applications of generative AI in marketing, gained through supporting numerous clients in their adoption of generative AI.

    Ken Yamada

    SeriesThe Future of Marketing Transformed by Generative AI "Conversations"[3]
    生成AIの“対話”は顧客体験の何を変えるのか？
    Marketing
    2024/10/07

    How will generative AI's "conversations" transform the customer experience? - Making golf experiences more enjoyable through generative AI -

    The GDO-AI Lab, a joint generative AI research lab established by Golf Digest Online and Dentsu Digital Inc., has developed the AI chatbot "GDO Staff AI" for personalized customer service and the virtual fitting service "GDO Virtual Fitting" for e-commerce sites. We spoke with GDO's Yutaka Kato and Dentsu Digital Inc.'s Satoru Yamamoto about the project's objectives and efforts, and the potential of generative AI as it approaches a stage where it can be practically utilized by anyone.

    Yamamoto Satoru, Yutaka Kato

    SeriesThe Future of Marketing Transformed by Generative AI "Conversations"[3]

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