Series「Evolving In-Store Promotions Through Digital Platform Utilization」

How Far It Has Evolved! The Latest Examples of Digital Promotion

In recent years, digital promotions leveraging ID data from major platform providers have significantly evolved as a key strategy for "in-store promotions," which have grown increasingly important for companies, particularly FMCG manufacturers. Based on use cases developed by the Boostore team, Dentsu Group's digital promotion initiative team in Japan, we share key points for successful digital promotions.

Ishii Tenpō, Mayu Iida, Kato Hikaru, Abe Moeko

Evolving In-Store Promotions Through Digital Platform Utilization[2]

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