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    Series「What's the new trend that boosts advertising effectiveness while reducing CO2?」

    #Digital#Advertisement#Marketing#Report#SDGs#Social issues#Digital advertising#Video ads#Sustainability
    スウェーデンから学ぶ、「広告×サステナビリティ」の姿とは？
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    2025/02/05

    What does "Advertising × Sustainability" look like when learned from Sweden, an environmental leader?

    Ryo Aoki of Dentsu Digital Inc. and Ryuya Mizushi of Dentsu Innovation Initiative share insights on the "Advertising × Sustainability" trend likely to emerge in the Japanese market in the near future, based on their experiences in Sweden, home to SeenThis.

    Ryūya Mizushi, Ryo Aoki

    SeriesWhat's the new trend that boosts advertising effectiveness while reducing CO2?[2]
    CO₂排出量にも配慮を。広告業界に訪れる、新たな潮流
    Marketing
    2024/12/12

    Considering CO₂ emissions in marketing activities. A new trend emerging in the advertising industry ~ "Advertising Week Asia 2024" Session Report

    In the advertising industry, "environmental consideration" has become a major theme in recent years. We report on a session at "Advertising Week Asia 2024" that discussed the latest initiatives.

    Nobuyuki Onodera, Tom Jones-Barlow, Riku Akimoto

    SeriesWhat's the new trend that boosts advertising effectiveness while reducing CO2?[2]

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