What does "Advertising × Sustainability" look like when learned from Sweden, an environmental leader?
Ryo Aoki of Dentsu Digital Inc. and Ryuya Mizushi of Dentsu Innovation Initiative share insights on the "Advertising × Sustainability" trend likely to emerge in the Japanese market in the near future, based on their experiences in Sweden, home to SeenThis.
Ryūya Mizushi, Ryo Aoki
What's the new trend that boosts advertising effectiveness while reducing CO2?[2]