Series「The Potential of Generative AI to Transform the Value of Promotional Experiences」

The experiential value created by leaving room for human touch, not fully automated by AI. A practical example of Maquillage's generative AI × promotion approach.

Efforts to enhance user experience value through generative AI and promotion are accelerating. We spoke with the members responsible for planning, developing, and designing the experience for Shiseido's "Makeup Diagnosis Chat," a rebranding initiative launched for the 20th anniversary of the "MAQuillAGE" brand. They shared insights on the project's background, generative AI design, the event's impact, and the potential of generative AI and promotion.

Nagaaki Onoe, Daisuke Takahashi, Shintaro Murakami

The Potential of Generative AI to Transform the Value of Promotional Experiences[2]

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