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Series「College Students and the Future of Media, Communication, and Advertising in Ten Years」

#Advertisement #idea #Media #Workshop #Industry-academia collaboration #Dentsu Inc. Media Innovation Lab #Marketing #Customer Experience

Marketing

2025/06/17

Unraveling the Future of Media and Advertising Communication from the Consumption Behavior of the SNS Native Generation

Couldn't we leverage the real media usage patterns and insights of university students for our research activities on the future of media and advertising? This thought led Dentsu Inc. Media Innovation Lab to conduct workshops in July and December 2024.

dentsu Media Innovation Lab, Sakakibara Rie, Satoshi Shimizu

College Students and the Future of Media, Communication, and Advertising in Ten Years[2]

Marketing

2025/03/31

Drawing inspiration from Gen Z's values and perspectives! Exploring the future of media, advertising, and promotions in 10 years.

Couldn't we leverage the real media usage patterns and insights of university students for our research on the future of media? This thought sparked Dentsu Inc. Media Innovation Lab to conduct a workshop with members of Professor Satoshi Shimizu's seminar at Keio University's Faculty of Business and Commerce.

dentsu Media Innovation Lab, Daisuke Nakajima

College Students and the Future of Media, Communication, and Advertising in Ten Years[2]

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