Unraveling the Future of Media and Advertising Communication from the Consumption Behaviors of the SNS Native Generation
Couldn't we leverage the real media usage patterns and insights of university students for our research activities on the future of media and advertising? This thought sparked the initiative, leading Dentsu Inc. Media Innovation Lab to hold workshops in July and December 2024.
Sakakibara Rie, Satoshi Shimizu
College Students and the Future of Media, Communication, and Advertising in Ten Years[2]
