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    Series「How Aware Are Japanese People of the Crisis? Carbon Neutral Lifestyle Survey」

    #Insight#Social issues#SDGs#Sustainability
    服の循環が生む、生活者の新しい選択肢とは
    Social issue
    2025/07/08

    Decarbonization actions starting with "renting." What new choices for consumers does the circulation of clothing create?

    Dentsu Inc.'s Takeshi Araki interviewed Tatsuya Tabata and Akiko Noya, who launched the fashion rental service "AnotherADdress" from Daimaru Matsuzakaya Department Store. They discussed the background behind the service's launch, their approach to "deco-katsu" (decorative activities), and insights on encouraging behavioral changes among consumers.

    Takashi Araki, Tatsuyuki Tabata, Akiko Noya

    SeriesHow Aware Are Japanese People of the Crisis? Carbon Neutral Lifestyle Survey[3]
    「食べチョク」に学ぶ、脱炭素社会のヒント
    Social issue
    2025/06/12

    "Fun" changes behavior. Lessons from "Tabecho" for a decarbonized society.

    Dentsu Inc. conducted a "Consumer Survey on Carbon Neutrality" targeting 50,000 people nationwide. This revealed the diversity of consumer interests and the difficulty of making decarbonization a personal concern. Dentsu Inc.'s Takeshi Araki interviewed Yusuke Matsuura, Executive Officer of Vivid Garden Inc., operator of the direct-from-producer e-commerce site "Tabecho," about how they drive behavioral change centered on food and regional communities.

    Takashi Araki, Yusuke Matsuura

    SeriesHow Aware Are Japanese People of the Crisis? Carbon Neutral Lifestyle Survey[3]
    “従業員起点”の脱炭素アクションとは？
    Social issue
    2025/05/15

    Transcending corporate boundaries to change behavior. What is "employee-driven" decarbonization action?

    Achieving a decarbonized society has its limits when relying solely on corporate efforts; the key lies in the "behavioral change" of each individual consumer. To explore hints for this, Dentsu Inc.'s Takeshi Araki spoke with Yoshiro Miyata and Kohei Fujita of NTT Communications, who are tackling behavioral change by starting with employee actions and involving companies and communities.

    Kohei Fujita, Yoshiro Miyata, Takashi Araki

    SeriesHow Aware Are Japanese People of the Crisis? Carbon Neutral Lifestyle Survey[3]

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