Decarbonization actions starting with "renting." What new choices for consumers does the circulation of clothing create?
Dentsu Inc.'s Takeshi Araki interviewed Tatsuya Tabata and Akiko Noya, who launched the fashion rental service "AnotherADdress" from Daimaru Matsuzakaya Department Store. They discussed the background behind the service's launch, their approach to "deco-katsu" (decorative activities), and insights on encouraging behavioral changes among consumers.
Takashi Araki, Tatsuyuki Tabata, Akiko Noya
How Aware Are Japanese People of the Crisis? Carbon Neutral Lifestyle Survey[3]
