Beijing Motor Show Field Report: The Future of Mobility We Saw
At the end of April, we organized a tour centered around visiting the Beijing Motor Show for Dentsu Inc. members and business partners. Two authors, both former expatriates at Dentsu Inc. China, participated. With support from local offices and experts, the tour aimed for a multidimensional understanding by not just "looking at new cars," but also simultaneously examining sales, usage, and infrastructure conditions. I would like to briefly introduce the details of this tour.
Naoki Fujii, Hideaki Anazawa
World Motor Show Report[2]