Repro's Challenge: Driving Transformation in the Entertainment Industry with "Organizationally Embedded MVV" as Its Engine
Repro Entertainment has undertaken numerous challenges to transform the entertainment business. One such initiative was the formulation of its MVV (Mission, Vision, Values). While many companies struggle to embed MVVs, why did Repro commit to creating theirs? What process did they follow to develop "words that resonate"? And what future are they envisioning, starting from this MVV? We delve into their vision.
Kawase Taiki, Ryuhei Honma
Dentsu Inc. BX Team Accompanies the Transformation of the Entertainment Business![2]
