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Series「Dentsu Inc. BX Team Accompanies the Transformation of the Entertainment Business!」

#Branding #Recruitment #Creative #BX #Management

2025/07/03

Repro's Challenge: Driving Transformation in the Entertainment Industry with "Organizationally Embedded MVV" as Its Engine

Repro Entertainment has undertaken numerous challenges to transform the entertainment business. One such initiative was the formulation of its MVV (Mission, Vision, Values). While many companies struggle to embed MVVs, why did Repro commit to creating theirs? What process did they follow to develop "words that resonate"? And what future are they envisioning, starting from this MVV? We delve into their vision.

Kawase Taiki, Ryuhei Honma

Dentsu Inc. BX Team Accompanies the Transformation of the Entertainment Business![2]

Marketing

2025/06/30

Updating the entertainment business. Dentsu Inc. BX team partners with Lepro's transformation.

Repro Entertainment is challenging the transformation of the entertainment business. The company conducted its first new graduate recruitment in four years for the 2023 fiscal year. They sought individuals with the will to confront the changing entertainment business and a deep "love for the work." We spoke with Ryuhei Honma, Head of the Corporate Planning Office, and Taiki Kawase of the Dentsu BX team, who supported the recruitment creative, about their efforts to shape the "next Repro" that transcends the boundaries of the entertainment world.

Kawase Taiki, Ryuhei Honma

Dentsu Inc. BX Team Accompanies the Transformation of the Entertainment Business![2]

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