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Series「Confronting the Misunderstood "PR"──What the PR Exhibition "What is PR?" Wants to Convey」

2025/08/13

From Ancient Murals to the Age of AI: Learning from History to the Future at the U.S. PR Museum's "PR Timeline"

PR Consulting Dentsu Inc.'s PR exhibition "What's PR? ~ What is PR? From Everyday Activities to the Power to Change Society," held at various locations in Tokyo since last fall, features content from The Museum of Public Relations in New York, with the museum's cooperation. This article introduces this unique museum dedicated to PR, outlines the goals of the PR Museum, and shares what we learned from the exhibition and what we aim to convey in Japan.

Kyoko Fujii

Confronting the Misunderstood "PR"──What the PR Exhibition "What is PR?" Wants to Convey[2]

Marketing

2025/07/07

Did Sei Shōnagon and Kabuki Actors Embody PR? ~ The Challenge of Visualizing the Intangible: The PR Exhibition

This is an attempt to explain, in a way accessible to the general public, the true nature of PR—not merely disseminating information, but building lasting relationships and trust between organizations and society—by broadly examining topics ranging from Sei Shōnagon to contemporary social issues. In this series, the first part covers the background and structure of the project, while the second part delves into the history of PR and how it has engaged with society.

Nakagawa Ikuyo

Confronting the Misunderstood "PR"──What the PR Exhibition "What is PR?" Wants to Convey[2]

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