TOPPAN Global Purpose Implementation Strategy. What is the "Culture" we've made visible by engaging the world?
TOPPAN Holdings launched the "TOPPAN's Purpose Special Site," a dedicated platform for the group's purpose. We created a video globally communicating the TOPPAN Group's purpose and produced content involving over 125 global employees, commemorating our 125th anniversary. Why did TOPPAN choose "content" as the core strategy to challenge global purpose permeation, especially when many companies struggle with this very issue?
Kōhei Morimoto, Eguchi Rumi, Sato Keiichi, Shingo Watanabe
Purpose-Driven Employee-Involved Content[2]
