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Series「Purpose-Driven Employee-Involved Content」

#Branding #Content #Purpose #Entertainment #Internal Communication

2025/09/18

TOPPAN Global Purpose Implementation Strategy. What is the "Culture" we've made visible by engaging the world?

TOPPAN Holdings launched the "TOPPAN's Purpose Special Site," a dedicated platform for the group's purpose. We created a video globally communicating the TOPPAN Group's purpose and produced content involving over 125 global employees, commemorating our 125th anniversary. Why did TOPPAN choose "content" as the core strategy to challenge global purpose permeation, especially when many companies struggle with this very issue?

Kōhei Morimoto, Eguchi Rumi, Sato Keiichi, Shingo Watanabe

Purpose-Driven Employee-Involved Content[2]

Marketing

2025/08/04

JOYSOUND × Dentsu Inc.: "Instant Entertainment" that drives corporate purpose from sound logos

JOYSOUND (XING) and Dentsu Inc. are launching a new initiative to leverage "Sound Logo Karaoke" as a corporate purpose action. Why are these two companies, who have collaborated on various content development projects like advertising experience creation, startup partnerships, and company anthem initiatives, focusing on sound logos now? What value does a sound logo hold for companies and organizations? Project members discuss.

Kōhei Morimoto, Sasagawa Makoto, Eguchi Rumi, Katsuya Teramoto, Masuda Kento, Hiroko Fukui, Kahō Murase

Purpose-Driven Employee-Involved Content[2]

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