What Exactly Is the Affluent Class? “The Current Values and Mindset of the Affluent”—What We Uncovered Through Face-to-Face Meetings
<TABLE of Contents> ▼Introduction ▼We Met with Approximately 320 “High-Net-Worth Individuals” ▼A Brief Glimpse into the Values of “High-Net-Worth Individuals” ▼Summary of the Values We Examined This Time ▼Conclusion Introduction: The “Dentsu Inc. High-Net-Worth Marketing Project” provides insights and solutions to clients who wish to engage with high-net-worth individuals...
Junko Maeda, Takashi Nishiyama, Mae Shandong, Akari Sawamoto, Dentsu Inc. High-Net-Worth Marketing Project
Can “the values and mindset of the wealthy” offer hints for new business opportunities!? [1/1]
