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    Series「The "Sweet Spot" Theory Essential for Brand Rebuilding」

    #Brand#sweet spot#Engagement#Digital Strategy#Corporate Branding
    Marketing
    2014/10/23

    Essential for Brand Rebuilding Digital Strategy and Higher-Level Corporate Purpose

    David A. Aaker, Reiko Ogata

    SeriesThe "Sweet Spot" Theory Essential for Brand Rebuilding[3]
    Marketing
    2014/10/22

    Deepening Customer Engagement The "Sweet Spot" Strategy

    David A. Aaker, Reiko Ogata

    SeriesThe "Sweet Spot" Theory Essential for Brand Rebuilding[3]
    Marketing
    2014/10/21

    The "Sweet Spot" Strategy is the Key to Breakthroughs

    David A. Aaker, Reiko Ogata

    SeriesThe "Sweet Spot" Theory Essential for Brand Rebuilding[3]

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