Series「So, is big data ultimately an enemy or an ally for advertising agencies?」

#Digital #Technology #Big Data #UX #Innovation #Customer Journey Map #CRM #B2B #O2O #Digital Marketing #Customer touchpoints

From "Digital Marketing" to "Marketing Digital" ~ Dentsu Inc. and Oracle Japan's Vision for Digital Transformation ~

Takashi Uozumi

So, is big data ultimately an enemy or an ally for advertising agencies?[6]

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