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Series「From the Front Lines of Content Marketing」

Editing Power × Marketing Power

Akiko Gunji

From the Front Lines of Content Marketing[34]

Is it enough to simply read effectiveness from data?

Akiko Gunji

From the Front Lines of Content Marketing[34]

How do you plan something? How do you execute it?

Akiko Gunji

From the Front Lines of Content Marketing[34]

Content fosters repeat customers

Akiko Gunji

From the Front Lines of Content Marketing[34]

Content marketing and advertising are similar yet distinct.

Akiko Gunji

From the Front Lines of Content Marketing[34]

Are we truly switching to the "other person's perspective"?

Akiko Gunji

From the Front Lines of Content Marketing[34]

Team Management: Surprisingly Challenging

Akiko Gunji

From the Front Lines of Content Marketing[34]

Content helps us identify challenges.

Akiko Gunji

From the Front Lines of Content Marketing[34]

Where does the "quality" of content come from?

Akiko Gunji

From the Front Lines of Content Marketing[34]

After buying, after going, after doing

Akiko Gunji

From the Front Lines of Content Marketing[34]

How should we approach the PDCA cycle for content?

Akiko Gunji

From the Front Lines of Content Marketing[34]

Are Japanese companies well-suited for content marketing?

Akiko Gunji, Keigo Aoki, Atsushi Naito

From the Front Lines of Content Marketing[34]

What actions are people actually taking?

Akiko Gunji, Keigo Aoki, Atsushi Naito

From the Front Lines of Content Marketing[34]

Boost the Numbers or Lift the Spirits?

Akiko Gunji

From the Front Lines of Content Marketing[34]

How to engage with consumers

Akiko Gunji

From the Front Lines of Content Marketing[34]

What to prepare before suddenly being asked about your results

Akiko Gunji

From the Front Lines of Content Marketing[34]

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