Naoki Mori

After working in optical equipment marketing, market research firms, and internet ventures, joined Dentsu Inc. in 2009. Engaged in developing solutions utilizing digital & technology, producing the AR (augmented reality) app "SCAN IT!", the event-digital fusion platform "Social_Box", and "SOCIAL_MARATHON". Further handled business and innovation support through digital & technology. Recently, he has been working on projects supporting UI/UX design based on management and business strategy, as well as business innovation through internet business models. Serves as an executive committee member (Mobile Committee Chair) for the Japan Advertisers Association's Web Advertising Research Group. Author of "Mobile Shift" (ASCII Media Works, co-authored) and other works. Recipient of awards including ADFEST (INTERACTIVE Silver, among others), Spikes Asia (PR Grand Prix), and the Good Design Award. Frequent speaker at events including ad:tech Tokyo.