Keichi Higuchi

Born in Fukuoka Prefecture. Served as Creative Director before assuming current position. Directs comprehensive projects domestically, from business strategy and service development to communications, while also engaging in overseas business development and national/regional branding. Hosts acceleration programs for leading venture companies both domestically and internationally. Has received numerous awards in the advertising industry, including Cannes Lions Gold, as well as accolades outside advertising such as the Japan Innovation Grand Prize. Author of multiple books including "The Art of Ideation" and "Navigating the Professional Adolescence."