Naota Ogura

After working in newspaper advertising, he served as an Account Executive for telecom companies and restaurant chains, planning advertising campaigns. Later, as a Media Planner, he joined the "Dentsu Inc. Media Innovation Lab," where he uncovered and disseminated insights on the latest media usage, from television to social media. In 2019, he established a specialized division supporting companies through future forecasting. Building on this expertise, he founded "Future Business Creation Research" in July 2021.Using proprietary methodologies, he supports corporate new business and product development. Furthermore, in November 2021, he launched the consumer research project "DENTSU DESIRE DESIGN," focusing on developing solutions that leverage the underlying psychology behind consumer behavior—namely, "desire." His publications include 'Information Media White Paper 2018,' 'Information Media White Paper 2019,' 'Future Thinking Concepts,' and 'What Will Future Consumers Desire?'