Naota Ogura

After working in newspaper advertising, he served as an Account Executive (AE) for telecommunications companies and restaurant chains, involved in planning various advertising campaigns. Following his work as a Media Planner, he joined the Dentsu Inc. Media Innovation Lab in 2016. There, he was engaged in uncovering and disseminating the latest media usage insights, spanning television to social media. In 2019, he became the representative of the Future Prediction Support Lab. In July 2021, he established the Future Business Creation Lab, building upon insights developed at the Future Prediction Support Lab. The lab supports the development of new businesses and products from a future-oriented perspective. In November 2021, he launched the consumer research project "DENTSU DESIRE DESIGN," working to develop solutions for stimulating consumption based on desire insights. Authored "Information Media White Paper 2018" and "Information Media White Paper 2019" (Diamond Inc., both co-authored).